Going through the process of producing videos and using them for marketing is probably a scary thought for a lot of people. This is probably due to the make money fast mentality and the do as little work as possible mindset. It will be more of a blast to create a video than write an article.
Besides, when you create your own videos, it is more affordable. However, when it comes to video marketing, this is just different way to advertise your company. And here's what you can do.
People that are inherently shy might not want to do video marketing. However, there are several ways to get around this if you think about it. First of all, there are so many videos used in marketing and nobody is in them. Next, you need to think about what you want to say in the video. You need to highlight your website in the video regardless of what it is on. Screenshots of different pages on your blog also could be used. Tell people why your site is worth visiting, and add some text as to why it is so exceptional. Videos are a great way to market software products because you can demo the software for people. If there's any way for you to show people the product you are selling, you should already have videos in the pipeline. Instead of making a single, long video, think about doing a number of them, with each video analyzing a different aspect. People can react negatively when they see how long a video is. So, you can break a long one up into "bite-size" pieces and thus create a series. There are very many options with a video that shows people find how to do something or use it.
Videos can be effective for many different marketing scenarios and functions. For example, you could create a series of videos to help you build up your email subscriber list. Another strategy is to add something to blog the end of another video that promotes your opt-in why not try this out page. There is some variety in how you go about doing this, but the important thing is that you do it. A service or a product is what will be advertised by most video marketers. You want to do this as well but also to use them for other things such as getting people to join your promotional funnel. Video marketing isn't all that special and finding the right information isn't complicated either. Most techniques apply to other marketing channels, which should help. You need to know how to optimize your videos as well as learning how to promote them on the proper channels. Keep in mind you can learn from others through observation.